Digital and Social Media Content Specialist - Luxury Hospitality Brand

Join The Pala Ubud, a premier luxury hospitality brand in the heart of Bali, as our Digital and Social Media Content Specialist. In this dynamic role, you will be the creative force behind our brand’s digital presence, crafting compelling content that captivates our audience and drives engagement. As part of a small but highly skilled team, you'll have the opportunity to shape the brand's digital narrative, from storytelling to visual aesthetics, ensuring our online platforms reflect the elegance and sophistication of The Pala Ubud.

Based in the enchanting city of Ubud, you'll work alongside a passionate team to develop and execute a comprehensive digital strategy. This role is perfect for a creative thinker who thrives in a fast-paced environment, where your ideas can make a tangible impact on our brand's growth and reputation.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement a content strategy that aligns with The Pala Ubud's brand identity and marketing goals.
• Create engaging and high-quality digital content for social media platforms, including Instagram, Facebook, and LinkedIn.
• Collaborate with the marketing team to plan and execute content calendars, ensuring consistent and timely posting.
• Monitor and analyze social media performance using tools like Google Analytics and Hootsuite.
• Stay up-to-date with the latest digital trends and best practices in the hospitality industry.
• Manage and grow our social media presence by engaging with our audience and building a loyal community.
• Work closely with the design team to ensure visual consistency across all digital platforms.
• Measure content effectiveness and provide insights to continuously improve our digital strategy.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Digital or Social Media Content Specialist, preferably in the hospitality or luxury industry.
• Strong creative skills with a keen eye for design and visual storytelling.
• Proficiency in using social media platforms, including Facebook, Instagram, LinkedIn, and Pinterest.
• Experience with content management systems like WordPress or Adobe Creative Suite.
• Excellent written and verbal communication skills in English and Bahasa Indonesia.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passionate about luxury hospitality and the travel industry.

🛠️ Keahlian

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